Audience helps you understand the people and outlets that matter most for your brand's citations, so your outreach lands with the right crowd instead of a generic list.
What you'll see
- The audiences and publication types tied to your topics.
- Which outlets reach the readers you actually care about.
How to use it
- Open PR ▸ Audience.
- Explore the outlets and audiences relevant to your brand.
- Use it to prioritize which sources and contacts to pursue first.
Tip: Targeting the right audience beats blasting everyone — a few well-matched placements move your citation numbers more than a broad, generic campaign.