Competitive gap

Competitive gap shows the sources citing your competitors but not you — a ready-made priority list for outreach.

What you'll see

• Sources that mention named competitors and skip you, for the same prompts you track.
• Where competitors are winning citations you could realistically earn instead.

How to use it

1. Open PR ▸ Competitive gap.
2. Review the sources lifting competitors.
3. Prioritize the most relevant, highest-authority ones.
4. Turn them into pitches in PR ▸ Pitches.

Tip: Closing competitive gaps is the quickest way to catch up in AI answers where rivals currently dominate — you already know the source is willing to cite a brand like yours.