Source Influence reveals the websites behind the AI answers about your market — the sources AI engines lean on when they talk about you and your competitors.
A real result
With enough tracked prompts running, this becomes one of the richest views in AI Visibility — which domains move your market, and exactly who's winning the AI conversation:
What you'll see
- Answers analyzed — how many AI answers in your tracked set were used to compute influence.
- Your baseline — how often you're mentioned in general, before accounting for any specific source.
- Cited domains — the sites AI actually references when answering about your topics.
- Sources lifting this brand — the specific domains that, when cited, measurably raise the odds you get mentioned.
- Domains that move this market — every source ranked by how often AI cites it, with the share of those answers where your brand appears.
- Who owns the AI conversation — every brand seen across your answers, ranked by total appearances — click one to flip the whole page and see which domains lift that brand instead.
How to use it
- Open AI Visibility ▸ Source Influence for your brand.
- Start on Market Overview to see the domains that move your whole category.
- Use the "Measure influence for" selector to switch between your brand and any competitor.
- Spot high-value sources that lift competitors but not you.
- Send those targets to PR for outreach, or to Links to pursue a citation.
Tip: This tool gets sharper the more prompts you track — it needs a real body of analyzed answers to produce reliable domain-level results. Getting mentioned on the sources AI already trusts is one of the fastest ways to move your visibility.