Keyword Intelligence is your research hub for the keywords and questions worth targeting — SERP analysis, rank tracking and ad traffic in one place.
A real result
Search any keyword and you get a full competitive SERP breakdown: who's ranking, their average and median position, a quality rating, estimated traffic value (ETV) and visibility.

What you'll see
- SERP Competitors — every domain ranking for your keyword, sorted by rating, position or visibility.
- SERP History — how the results page for that keyword has changed over time.
- Paid Keywords — the ad-side data for the same terms.
- Seed keywords, total competitors, items returned, top ETV, top rating, average visibility — the summary stats at the top of every run.
How to use it
- Open SEO ▸ Keyword Intelligence.
- Enter up to 20 keywords, choose your country and language, and click Analyze.
- Review the SERP Competitors table to see who currently owns the results page.
- Note the highest-ETV, highest-rating domains — these are the pages worth studying or targeting for a citation.
- Send priorities to Content to build pages, or add the underlying questions as prompts in AI Visibility.
Tip: In AI search, questions matter as much as keywords. A domain with high "Rating" here is usually the same type of source AI engines lean on — cross-check with AI Visibility ▸ Source Influence.